SEO Kya hai Aur Ye Blog Aur Website Ke Lie kyu Zaruri hai Complete Explaination

Kya Blogging ke field me aap ek beginner hain ? Aur apko baar baar Search engine optimization kya hai ye question sunne ko mil raha hai? SEO kya hai aur ye kyu zaruri hai? To aap bilkul sahi jagah par hain. Main apko SEO yani search engine optimization ke bare me har jankari dunga. Jisse apko har wo information mil jaegi jo SEO se jude har sawal ka jawab degi jiski aap talash kar rahe hain.

SEO kya hai ?

SEO ka full form hota hai Search Engine Optimization. Hum sabhi jante hain ki Google duniya ka sabse zyada use hone wala Search Engine hai. Google ke alawa Bing,Yandex aur Yahoo bhi dusre search engines hain jo use kiye jate hain. Search Engine Optimization karne ke baad hum apne website ko search engines me rank karate hain.

Agar hum SEO ko ache se jante hain to hum apne blog ya website ko 1 No par rank kara sakte hain. Search engines Optimization nahi karne par hamara website ya blog hume search engines me kahin nazar bhi nahi aayega.

Chaliye ise ek example ki madad se samajhte hain . Maan lijie mujhe google se Pen ke bare information nikalna hai to main search karunga “Pen kya hai”. Ab Google Pen se related sabhi Blog ko search results me show karega. Isme alag alag websites hume dikhai degi jinhone Pen ke bare me post likha hoga. To hamara jaisa human nature hai hum us website ya blog ko open karenge jo 1st number par hoga. Aur agar usme hume satisfaction nahi milega to 2nd aur 3rd number ke blog ko open kar ke Pen ke bare information nikal lenge.

Is search Result me jo 1st number par Blog hai uski SEO sabse strong hai tabhi wo No 1. pe rank kar raha hai. 1st rank par rehne se zyada traffic milne ke chances hote hai. Aur revenue bhi bahut achhi hoti hai.

SEO Kya hai

SEO Blog ya website ke lie kyu zaruri hai?

Kisi bhi Blog ya website ko banane ka maksad hota hai use logon tak pahunchana. Blog ya website banana alag baat hai aur use logon tak pahunchana bilkul alag baat hai. Suppose humne bahut mehnat kar ke website ya blog banaya. Usme humne dher sare posts bhi likh die. Aur humne SEO ke lie kuchh bhi nahi kiya. To fir hamare blog ko search engine kabhi bhi apne result me show hi nahi karega.

Ab aap itna to samajh hi gae hoge ki apne blog ya website ko logo ko dikhana hai to use search engine ke result me show karana padega. Aur search engine me show karane ke lie SEO karna padega.

SEO ke bare me jitni zyada knowledge hogi hum apne website ya blog ko utna zyada logon tak pahuncha sakenge. Jitne zyada log hamare blog ya website ko dekhenge hamari revenue utni zyada hogi.

Search engine optimization bahut hi easy technique hai agar ise hum ache se samajh lete hain. Fir hume systematic tarike se SEO ko follow karte hue blog par kaam karna hai. SEO se hum pehle din hi apne artcile ya post ko google par rank kara sakte hain.

Har blogger apne post ya article ko pehle page par hi rank karana chahta hai. Because aapne ye zarur notice kiya hoga ki jab koi Google me kuch information search karta hai wo 1st page se hi information le leta hai. 2nd page me jane ki zarurat hi nahi padti.

SEO ko aur ache se samajhne ke lie hume aur bhi kuch factors samajhne honge ek-ek kar ke jo Search engine optimization ke hamare knowledge ko strong bana degi.

Search Engines kya hote hain? Aur ye kaam kaise karte hain?

SEO ke naam me hi  “Search engine Optimization” Search Engine word aata hai. To sabse pehle to hume ye janna hoga ki Search engine hota kya hai.

Online kisi bhi information ko nikalne ke lie hume ek medium ki zarurat padti hai. Waise to internet me sabkuch available hai lekin ye aasman me croro stars ke bich kisi ek star ko dhundhne ke jaisa hai. To search engine hamare aur un anginat websites ke bich ka medium hai jo kisi bhi information ko search kar ke hamare saamne show kara deti hain.

Search engine me Algorithm set kiya hua hota hai. Jo itne websites ke bich se bhi alag alag information ko chun ke nikal leta hai. To jin websites me jaisa SEO kiya hua hota hai unhe ywo waisi ranking me show karta hai.

Google sabse zyada popular search engine hai. Iske alawa aur bhi search engines hain jaise Bing, yahoo aur yandex etc.

SERP kya hai?

SERP yani Search Engine result Page. Jab hum Google ya kisi dusre search engine me kisi keyword ko search karte hain to wo sare results ko apne page me show karta hai. Search karne par Ye jo page khul kar aata hai use hi Search engine result page bolte hain.

Search engine result page par jo results aati hai list ke taur par usme 2 tarah ki listings hoti hai.

  1. Organic listing
  2. Inorganic Listing

SEO Kya hai

 

 

1. Organic Listing

Organic listing wo listing hai jisme hum bina paise kharch kiye hue Search engine ke result page par aate hain. Lekin iske lie hume Search Engine Optimization karna padta hai.

Organic listing sabse best hoti hai kyu ki isse hume regular traffic milti rehti hain.

2. Inorganic Listing

Jab hum paisa kharch kar ke Google Search engine ke result page par aate hain to is ko hum Inorganic listing bolte hain. Ye listing stable nahi hoti yani jab tak hum Google ko paisa dete rahenge tabhi tak hum result page par aa sakte hain.

SEO kitne tarah ke hote hain?

Abhi tak humne jana ki SEO kya hai aur ye kyu zaruri hota hai. Iske baad hum baat karte hain ki Search Engine Optimization kitne tarah se kiya jata hai.

Jab website blog banta hai tabhi se uski SEO ki shuruat ho jati hai. Yani ki post publish karne ke pehle se hi SEO ki shuruat ho jati hai. Aajkal WordPress me blogging sabse zyada ki jati hai. Aap wordpress kya hai iske bare me bhi achhe se jante hain to apko malum hoga ki isme bahut sare plugins hume free me milte hain jinme se bahut se SEO ke lie bhi istemal karte hain.

To chaliye jante hai SEO ke types ke bare me. Search Engine Optimization mainly 2 types ke hote hain On-Page SEO aur Off-Page SEO.

On-Page SEO

Har wo tarika jo hum apne Blog ke andar SEO ke lie karte hain use On-Page SEO bola jata hai. Iska meaning ye hai ki hum apne blog ke design se lekar post publish karne tak jo sare kaam karte hain jaise ki responsive theme ka istemal karna jo ki Mobile friendly ho. Apne blog ke lie Meta description likhna. Post likhne ke pehle keyword research karna taaki usse Search engine me post ki ranking ho. Keyword ka placement zaruri jagah par karna jaise Title, Permalink aur meta decription me. keyword ki density content me proper tarike se rakhna.  Internal  aur external linking karna ye sabhi On-Page SEO ke andar aate hain. Isse Google humare blog ko search result me aasani se rank kara deta hai aur hume badhiya Organic traffic milti hai.

Off-Page SEO

Post publish karne ke baad use rank karane ke lie jo tarike yani SEO techniques hum use karte hain use hum OFF-Page SEO bolte hain. Off-Page SEO me hum Search engine submission, Web Directory Submission, Social media sites, Discussion forums, Blog commenting, Backlinks creation aur Guest Post karte hain.

Ab aap SEO ke bare me jaan chuke hain to iske importance ko bhi samajh gae honge ki ye kyu zaruri hai. Agar apko ye post achi lagi ho to ise social media site me zarur share kare aur is website ko support kare taaki main aur bhi sari techniques ko saralta se apko samjha sakun.

 

 

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